At Diverevents, we developed a special brand activation in collaboration with YORPO and well-known influencer and endurance athlete Valentí Sanjuan, with the goal of boosting the brand’s visibility and creating a genuine connection with its audience.
The campaign was strategically designed to align YORPO with values such as perseverance, personal growth, and an active lifestyle—qualities that both the brand and Valentí Sanjuan embody. By leveraging Valentí’s strong emotional bond with his community, we created engaging, relatable content that resonated on a personal level.
Diverevents was responsible for concept development, production, and full coordination of the activation, ensuring that every element stayed true to YORPO’s brand identity and delivered impact across both physical and digital channels.
This activation not only helped to increase brand awareness, but also fostered real engagement with the target audience—positioning YORPO as a meaningful and authentic player in the world of sports and wellness.