At Diverevents, we designed, produced, and installed an exclusive pop-up for the prestigious niche fragrance brand Xerjoff at El Corte Inglés Serrano, one of Madrid’s most iconic luxury retail destinations.
This temporary space was conceived to enhance the brand’s visibility and offer a unique shopping experience in a premium setting. The pop-up design perfectly captured Xerjoff’s essence: exclusivity, sophistication, and sensory excellence.
We used refined materials, elegant lighting, and high-impact decorative elements to present the fragrances as true works of art. Every detail—from the furniture to the product display—was carefully curated to create an immersive and luxurious environment that resonated with the upscale clientele of the store.
From the initial concept to the final installation and coordination with El Corte Inglés staff, Diverevents managed the entire process, ensuring flawless execution aligned with the brand’s image and high-quality standards.
