At Diverevents, we designed, produced, and installed an exclusive pop-up for the Duran Duran fragrance line by the prestigious brand Xerjoff, located at El Corte Inglés Preciados—one of Madrid’s most iconic department stores.
The goal of this activation was to create a high-impact, visually striking temporary space that would attract public attention and reinforce the premium positioning of the fragrance. From the initial creative concept to the final installation, we managed the entire process, tailoring the design to match both the brand identity and the commercial setting.
The pop-up blended sophisticated design with elements inspired by Duran Duran’s unique aesthetic, using high-quality materials, strategic lighting, and a carefully planned product display to create a sensory experience for visitors. Every aspect was designed to convey exclusivity, modernity, and a strong visual identity.
Thanks to a precise execution and in-depth knowledge of the retail environment, we delivered a flawless installation fully aligned with Xerjoff’s brand image, generating outstanding visibility at the point of sale and strengthening the connection between the product and its target audience.
