Since 2021, at Diverevents we’ve had the privilege of managing the corporate events of Decathlon Spain, one of the world’s leading companies in the sports industry. Over the years, we’ve worked closely with their team to design and deliver events that strengthen internal culture, foster connection among teams, and clearly communicate the company’s future vision.
On this occasion, we were responsible for the end-to-end production and management of Decathlon Spain’s annual corporate event, held in three key cities: Barcelona, Madrid, and Seville. This was a major gathering that brought together the company’s top executives, as well as all store directors and their teams from across the country. The goal was to present and align everyone around Decathlon’s strategic objectives for the coming years.
Diverevents handled every aspect of the event across all three cities, ensuring that everything ran seamlessly. We took care of the venue selection and coordination, technical production and staging, catering, logistics, and all other elements necessary to create a high-impact experience.
Every decision we made was aligned with Decathlon’s core values: closeness, innovation, sustainability, and teamwork. Our mission was clear—to ensure that every attendee experienced an event that truly reflected the spirit of the company, and that the strategic message was delivered with clarity and inspiration.
At Diverevents, we don’t just organize events—we create experiences that connect people, brands, and purpose. This project with Decathlon is a perfect example of that philosophy in action.