At Diverevents, we are the company responsible for the full management of the Ultra Trail Village at the UTMB Val d’Aran, one of the most important trail running events on the international calendar, organized by the global benchmark in mountain races, the UTMB® Group.
Since the beginning of our collaboration, we have been in charge of the commercialization of exhibition spaces, the search for sponsors and brand partners, as well as the production, setup, and overall coordination of the Village, which serves as the social and commercial hub of the event.
During race week, the Ultra Trail Village welcomes over 30,000 visitors, including runners, their supporters, and outdoor sports enthusiasts, all gathered in the stunning surroundings of the Val d’Aran. In each edition, we successfully attract more than 100 specialized brands, offering them a premium platform to connect with a highly engaged, niche audience passionate about trail running, nature, and active living.
Our work goes beyond sales management. At Diverevents, we oversee the production of all exhibition and branding elements, ensuring every detail aligns with the event’s identity and enhances each brand’s presence. We coordinate the installation of stands, signage, brand activation areas, rest zones, and information points, guaranteeing seamless execution and a high-quality experience for all participants and visitors.
Being part of UTMB Val d’Aran is both a challenge and a privilege. For us, it’s much more than managing an event—it’s about contributing to a world-class experience that leaves a lasting impression on thousands of people, in a breathtaking natural setting, with complex logistics and the highest standards of quality.