At Diverevents, we had the opportunity to collaborate with Cruz Roja España on a powerful and symbolic promotional action, developed as part of their blood donation campaign. For this initiative, we designed and produced a giant inflatable in the shape of a blood drop, created to capture attention and raise awareness in a striking and visual way.
The inflatable drop, made from ultra-lightweight materials, was specifically designed to float using helium, rising above the urban landscape and serving as a high-impact visual element. Due to its size and symbolic shape, it became a true floating icon of the campaign, visible from a distance and reinforcing the importance of blood donation.
In addition to the technical execution, the project involved extensive graphic conceptualization and logistics, ensuring the inflatable was not only functional and safe, but also fully aligned with Cruz Roja’s visual identity and communication tone.
With this activation, Diverevents reaffirms its commitment to creating promotional elements that are both creative and meaningful, delivering not just visual impact, but also social value through memorable experiences.
