Persol promotional campaign

As part of the San Sebastián International Film Festival, we had the pleasure of producing the podiums for Persol’s event space, a brand globally recognized for its timeless elegance and deep connection with the world of cinema.

From the very beginning, the challenge was to achieve the perfect balance between design, texture, and presence, creating a foundation that would both dialogue with the cinematic aesthetic of the festival and highlight the products on display.

Materiality and finishes

For the production, we used lime plaster, a mineral-based material known for its unique texture and high-quality finish. This coating not only provides a natural and elegant appearance but also interacts beautifully with light, creating subtle variations and a warm, handcrafted feel.

The lime plaster was complemented with leather finishes, adding a tactile and visual contrast that reinforced Persol’s identity and its connection to noble, long-lasting materials. The combination of both materials achieved a balanced result — sophisticated, contemporary, and with an artisanal touch perfectly aligned with the spirit of the festival.

A project with a cinematic soul

Every element of the space was designed to integrate seamlessly into the context of the San Sebastián Film Festival, an event that celebrates creativity, art, and visual storytelling. The podiums were not just display stands but scenographic pieces, enhancing the brand experience and bringing coherence and style to every corner of Persol’s space.

It truly reflects what inspires us the most: turning ideas into tangible experiences, with care and attention to every detail.