At Diverevents, we had the privilege of working with Flexmetal, the world’s leading manufacturer of foil balloons, for their participation in the Spielwarenmesse – International Toy Fair in Nuremberg, one of the most important industry events worldwide.
For this special occasion, the company expressed their desire to give the stand a touch of Barcelona, the city where Flexmetal is headquartered. To bring this idea to life, we designed the space inspired by Gaudí’s iconic mosaic style, incorporating organic shapes, vibrant colors, and artistic details that evoked the essence of Barcelona’s cultural and architectural identity.
We were responsible for the design, production, and full installation of a custom-built stand that captured both the innovation and creativity for which Flexmetal is known. From the very beginning, we worked hand-in-hand with their team to understand their objectives, product range, and international market positioning.
The result was a unique and visually striking space, featuring well-organized product zones, inviting meeting areas, and a visual identity aligned with the Mediterranean and artistic spirit of Barcelona—a design that drew significant attention throughout the event.
We managed the entire process, from production and international logistics to on-site setup, ensuring flawless execution. The final outcome not only strengthened Flexmetal’s global presence, but also created an emotional connection with visitors, associating the brand with creativity, color, and strong cultural roots.
