At Diverevents, we executed a promotional activation for the brand Esthederm Paris during the INFARMA trade fair held at the Fira de Barcelona. Our goal was to create an attractive and functional space that allowed the brand to connect directly and effectively with professionals from the pharmaceutical and cosmetics sectors attending the event.
The activation involved designing and building a space specifically crafted to capture attention and become an “instagrammable” spot, thereby enhancing visibility and engagement on social media.
We took care of the entire production, installation, and coordination of the activation, paying close attention to every detail to reflect Esthederm Paris’s premium identity. The space was designed to facilitate product presentation, encourage interaction, and boost the brand’s visibility within the professional and competitive environment of INFARMA.
Thanks to this activation, Esthederm Paris was able to strengthen its positioning in the Spanish market and establish closer connections with clients and potential partners.