Since 2021, at Diverevents we’ve been in charge of the full management of Exposports at the eDreams Mitja Marató Barcelona, one of the most prestigious half marathons in Europe and a flagship event in the international running scene. Held in the days leading up to the race, this expo has become a key meeting point for runners, sports brands, and fitness enthusiasts.
Each year, over 60,000 visitors pass through Exposports, including participants, supporters, and general attendees. We also manage the presence of more than 60 specialized sports brands, offering them a prime opportunity to showcase their products, activate their brand, and engage directly with a passionate, highly targeted audience.
At Diverevents, we handle every aspect of the expo: from the commercialization of booth spaces and the search and coordination of sponsors, to direct exhibitor management, ensuring a smooth, personalized experience for every brand involved. We also oversee the design, production, and setup of all stands, as well as the operational and technical coordination throughout the duration of the event.
But our role doesn’t stop at the expo area. We’re also responsible for the production of all visual and structural elements across the event—including banners, signage, start/finish arches, and other key components that shape the identity and atmosphere of the race. Every detail is planned with precision to ensure a consistent, high-quality experience that aligns with the values and visual identity of the Mitja.
For us, being part of the eDreams Mitja Marató Barcelona is much more than organizing an expo—it’s about creating an experience that supports thousands of runners during one of the most meaningful moments of their season, and building a space where brands can stand out, connect, and inspire.
