At Diverevents, we had the pleasure of designing, managing, producing, and installing the brand activation for Deporvillage at La Vuelta a España, the most important cycling race in the country and one of the top events on the international cycling calendar.
Our goal was to create a promotional space that was eye-catching, engaging, and fully aligned with both the brand’s identity and the spirit of the event. The activation featured a custom-branded tent, mannequins displaying the official La Vuelta jerseys, and a dynamic, interactive element that truly connected with the audience.
The highlight of the activation was a stationary bike connected to a screen, where visitors could virtually ride a segment of the official race route—allowing them to feel like part of the peloton. This immersive experience drew in cycling fans and casual visitors alike, generating strong engagement and memorable brand interaction.
Diverevents handled the entire process: from the creative design of the space, to the production of all display elements, logistics and on-site setup, and team coordination throughout the activation. Every detail was carefully planned and executed to ensure a smooth, visually impactful experience that fully represented Deporvillage’s brand values.
This activation is a clear example of how we transform ideas into real experiences that connect with people, generate excitement, and position brands in high-impact environments.
