At Diverevents, we had the pleasure of collaborating with Heliocare, a leading brand in sun protection, to create an exclusive promotional item for their Summer 2025 campaign. The project involved the design, development, and production of promotional inflatables shaped like lip balm sticks, inspired by one of the brand’s most iconic products.
This promotional piece was designed with a dual objective: to enhance brand visibility in strategic locations during the summer season and to create a memorable brand experience for consumers. To achieve this, the packaging of Heliocare’s lip photoprotector was faithfully recreated in an oversized inflatable format, with close attention to detail, color accuracy, and brand identity.
The inflatables were produced using durable, high-quality materials, suitable for outdoor use in summer environments such as beaches, pools, terraces, open-air events, and promotional activations. Their eye-catching and original design makes them a powerful visual element, capable of attracting attention and encouraging public interaction.
Beyond their decorative and promotional function, these inflatables add a fun, experiential component that emotionally connects with the target audience, reinforcing the campaign’s core message: protect your skin from the sun, especially in sensitive areas like the lips.
At Diverevents, we specialize in creating impactful, customized promotional materials. This collaboration with Heliocare is a clear example of how a creative medium can become an effective communication tool, aligned with brand values and tailored to a seasonal marketing strategy.
