At Diverevents, we carried out the full production of a large-scale pop-up for the prestigious luxury fragrance brand Boadicea the Victorious, located at El Corte Inglés in Marbella. This high-impact activation was designed to strengthen the brand’s presence in one of the most exclusive commercial areas on the Costa del Sol.
The pop-up was conceived as a true extension of Boadicea’s majestic and powerful identity, featuring a design that merges elegance, strength, and sophistication. From custom-built structures and bespoke furniture to the selection of premium materials and refined finishes, every detail was carefully crafted to reflect the distinctive character of the British brand.
The space includes backlit display cases, fragrance testing areas, and Celtic-inspired decorative elements, all creating an immersive environment that invites visitors to explore the rich storytelling and olfactory world of the brand.
In addition to production, we managed the logistics, on-site installation, and coordination with El Corte Inglés, ensuring a flawless execution that met the highest standards of luxury and brand consistency.
