Since 2021, at Diverevents we have proudly taken on the full management of Exposports, the official expo of the Zurich Marató de Barcelona. This is one of the most prominent sports exhibitions on the national calendar—a key meeting point for runners, sports enthusiasts, and industry-leading brands—held in the lead-up to one of the city’s most iconic sporting events.
Every year, Exposports welcomes over 40,000 visitors during two action-packed days prior to the marathon. It’s a dynamic, high-energy space where more than 60 national and international brands showcase their latest innovations in products, technology, and services related to running, health, fitness, and sports.
At Diverevents, we handle all aspects of the commercialization of the exhibition space, including brand acquisition, sponsorship management, and tailored support for each exhibitor. We also lead the logistics coordination and full-scale production and setup of the event, ensuring that every technical, operational, and staffing element runs smoothly and professionally.
Our team works with a hands-on, detail-oriented approach, understanding that each brand requires a space that reflects its identity and maximizes its visibility to a highly engaged and discerning audience. Over the editions we’ve managed, we’ve helped shape a modern, functional, and uniquely branded expo that continues to grow in both attendance and significance within the European sports event scene.
Managing Exposports is much more than organizing a commercial fair. It means being part of a vibrant ecosystem that connects thousands of people through sport—an experience that inspires, energizes the city, and creates lasting memories for both runners and visitors. For us, it’s a privilege and a responsibility to continue contributing to the success of the Zurich Marató de Barcelona as a trusted strategic partner.
